With running longer distances comes the need for better, smarter fueling.

Being vegan for the last few years has opened up the flood gates of possibilities and options. I have discovered foods I probably never would have tried if it wasn’t for this. I am therefore always on the lookout for something new that could possibly be added to my everyday lifestyle or my running regime.

A few weeks ago I stumbled across a product called Fria’s Superfoods where I met the owner and creator of these delicious superfood treats. After a little chit chat and product info I proceeded to taste some of the samples on hand, Each one had its unique flavor with mouth-watering results., Mere words cannot describe the symphony of flavors carefully and clearly lovingly blended into these little cups of joy. After the tasting was done I had decided that the Snickers Cake cup was the winner for me. Being a massive peanut butter fan it simply won me over.

The Snickers Cake cup consists of (you guessed it): peanut butter, dates, cacao, toasted coconut, roasted red skin peanuts, vanilla and Himalayan salt. One mind blowing combination of endurance fueling pleasure in a cup. These can be enjoyed before a run , during a run or even post run.


I first tried it post run/swim and found it to be extremely revitalizing. My next test was to see how I felt whilst running. Boy o boy I had no idea what I was in for! So an hour and a half into my run I stopped and had half a cup. One of my friends said it best …. “it looks like someone switched the lights on in your eyes”. It gave me instant energy that kept increasing as it digested, holding me on a consistent level for the next hour and a half with a slow taper. I experienced no spike or then sudden drop in energy whatsoever. To be honest, there was no need for me to eat the other half – I did so purely because it’s so damn nice.

Not your conventional race food but then again I am not your conventional runner…This will definitely be the start of a long love affair with Snickers Cake cups.

For those of you wanting to eat cleaner and who would like to try them please visit link below. https://friassuperfoods.co.za/

PS. Think of it this way: if you’re not in the mood for a run, the Snickers Cake cup sure is a great motivator and awesome post run reward on those shorter runs.

Cost efective
Energy in abundance
No refined sugars
Keeps cramping at bay
Replacement of electrolytes
Natural fats
No tummy issues
Vegan friendly

Need a spoon to eat.

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The Running Underdog – Craig Scholtz