About Me

Ready for your healthy and tasty journey with me?

My name is Fria and I am the owner and founder of Fria’s Superfoods.

Life is hard and we can not always eat a rainbow of vegetables, train like your crush is watching or sleep like a baby.  You can follow my journey on the website as I keep on trying though.  I do a little bit of everything.  Sprouting, fermentation, juicing, raw-ing (is that a word?), gluten free baking, aquafaba-ing. Name it, I’ve been there.  


Fria collage

Fria’s superfoods was born out of necessity and a love of cooking (or not cooking/raw cooking).  I love biscuits, chocolates, sweets and pastries.  And because of this all-consuming love, I tend to go overboard with them.  Those people who can only eat one biscuit a day?  I am not one of them.  

I am a health enthusiast, but just like you (or are you one of those 1 biscuit a day girls?) I struggle to always eat the right thing and I have fallen off the health wagon numerous times!  So I decided that I need to “healthify” the treats I eat so that I can have my (healthy) cake and eat it, too!  Someone also needed to eat all of my experiments, because even too much of a healthy thing is bad.  This website is my attempt at making it easier to stay on that wagon and have a (healthy) pastry while I’m at it.

“You only fail when you stop trying, not if your attempt didn’t work out quite as you would have like it too.”

I am based in Cape Town and work from home. I am actively involved with making all the treats, so I know exactly what goes into every single one of them. And it’s all good things. Activated nuts, seeds and beans, sprouted buckwheat, dates, coconut oil and superfoods like moringa, spirulina, chia seeds and cacao nibs.  I try to keep everything in it’s most natural form so that you will eat nothing processed.  My motto is to “Just Eat Real Food”.

If you would like to order a box of healthy sprouted protein treats, please send me a request of what you would like here. I like to customise an order according to my customer’s preferences, so the more information you add the better!

I cater for kiddies parties and other events as well.  No event is too big or too small for me.  I love adding a personal touch to a specific project, so if you have something specific in mind, let me know! Chat to me about a quote by sending your request to fria@friassuperfoods.co.za or filling in the form in the Contact tab.

Yours in Health

Healthy Treats?

You are probably wondering how it is possible to have a “healthy” treat.  But it’s actually quite simple.  I make your normal treats like lemon cheesecake or a chocolate truffle and then I “healthify” them by replacing all the bad stuff like sugar, white flour and nasty additives with good stuff like honey/xylitol, coconut flour and whole food.  

And now with some new from our sponsors! Not really, no one is sponsoring me. That would be amazing though, anyone keen?

Eating clean is incredibly important to me, not just because it helps me maintain the body I want, but because I actually used to make myself ill when I consumed refined carbohydrates and sugar. Growing up on a carbohydrate-heavy diet, I always thought it was normal to have an upset stomach after eating. Low and behold, when I finally found the willpower to cut out carbohydrates completely in my mid-twenties, those stomach issues disappeared.

I also know that cutting sugar has been instrumental in keeping my weight where I want it. Now, when I do have sugar, I feel jittery and get headaches.

Fria’s superfoods allows me to indulge in yummy treats guilt free!!!

Kelsey Egan – Fria’s superfoods ambassador

I love the treats – they’re guilt-free and really innovative. It’s great to be part of a local brand that cares about the food they create and can come up with really cute treats!

Michelle October Fria’s superfoods ambassador

If you would like to chat with me to find out more about what I offer, you can reach me here or at fria@friassuperfoods.co.za / 082 823 7175.

If you have any questions, please feel free to leave a comment and I’ll get back to you.

Don’t forget to like Fria’s superfoods on Facebook or give me a follow on Instagram!